The Canary has a heartbeat
A few months ago I was speaking at a conference and mentioned that Starbucks was the canary in the coal mine signaling the end of excessive discretionary spending. I was reminded of that yesterday when for the first time in over a year our local Bucks was filled to the brim. It was like a time machine taking me back to the year 2007.
For fundraisers, discretionary spending is everything because, let’s face it – giving may be something you need to be doing but it is not something you need to do. The news on discretionary spending has not been good and as this charts shows it is at its lowest point, in terms of percentage of overall spending, since 1959:
It is never good to be in the valley of a chart like this but what you need to focus on is the climb up which we may, Starbucks in hand, be about to start.
November 9, 2009
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dlawson · 
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Tags: Discretionary Spending, Economy, Fundraising, Future · Posted in: News of Note
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