Unrelated Income and the Unexpected Consequences to Your Mission
The IRS report on unrelated business income at colleges and universities reminded me of the potential perils of creating revenue from activities unrelated to your mission. I am not thinking about the tax consequences; I will leave that to the folks in Washington. I am pondering the consequences to the mission, and by association, fundraising.
This issue first came to my attention while I was working with a well-known university. We were discussing the giving patterns of affluent alums when a major gifts officer lamented about people who only made a gift in a year when they went on the alumni trip.
These were not ordinary trips. They were 10-14 day adventures combining exotic locations and encounters with famous people. Faculty who were experts in the areas being explored rounded out the experience.
Soon after this I was at a museum delivering their screening results and heard the same comment. Edu-cations had become all the rage and it certainly made sense for the...