Behind the Scores – The Untold Story of Data
APRA members — Register for the Upcoming Online Solutions Showcase Webinar
May 8: Behind the Scores – The Untold Story of Data
Level:Â Intermediate
Time: 1:00pm – 2:00pm EST, 12:00pm – 1:00 pm CST, 11:00am – 12:00pm MST, 10:00am – 11:00am PST
Speakers: David M. Lawson, Partner, TrueGivers, LLC, and Melissa Kwilosz, Assistant Vice President for Strategic Reporting and Analytics, Arizona State University Foundation
Track: Prospect Identification
This webinar will take you behind the scores where you will discover invaluable intelligence about your prospect's capacity, affinity, and philanthropic propensity. David Lawson, a Partner with TrueGivers, LLC, will show you how to identify and qualify prospects using over 200 data elements including home equity, household economic stability, discretionary income, buying behavior, lifestyle, personal interests, and philanthropic activities. Melissa Kwilosz, Assistant Vice President for Strategic Reporting and Analytics at the Arizona State University Foundation will discuss how she has used the data to not only find prospects missed by traditional wealth screening, but also to better match the interests of their constituents with ASU's programs and projects. ...