Philanthropy is an Unstructured World

by David LawsonNo Comments
According to IBM 90% of all data has been created within the last two years, and 80% of it is unstructured: documents, videos, images, e-mails, etc. No wonder Big Data is a Big Topic of conversation these days. This all sounds amazing, but to me it feels like technology is just catching up to reality. Most of the world’s data has always been unstructured: thoughts and memories in people’s minds; carvings on stone; or printed on a piece of paper. The concept of structured data came along when databases appeared and data was required to fit neatly within distinct fields. Numbers, dates, names, and addresses were welcomed. Notes, comments, and documents were exiled to live either outside of the database or in unsearchable (and often seemingly unreachable) places within it. Every time you log-on to your favorite donor management system you experience the consequences of this “Unstructured Data NOT Welcomed” legacy. You search for a person’s name, and if that person is...
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For Fundraisers It Is Best Not to Mix Love, Intentions and Money

by David Lawson4 Comments
Next year will be the 30th anniversary of Marts & Lundy introducing the fundraising world to automated prospect screening. Their Electronic Screening® service, programmed by my old friend Charles Headley, changed forever how organizations found their best prospects. The goal was simple: find people in your database who have the capacity to give more than they are now, and the propensity to make a gift. You would think the reaction to this was universally positive. After all, the classic peer review sessions were breaking down under the weight of the volume of people, and the growing diversity of wealth. But it turned out the first thing people wanted to see was their current top prospects. If they were not at the top then it must not work. This is a challenge screening companies have faced ever since. Grenzebach Glier came along and solved the problem by heavily weighting past giving as the measure of affinity. Voila! Your current best donors were your future best...
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So Much for the 90/10 Fundraising Rule – Time to Think in Tenths

by David LawsonNo Comments
The 90/10 fundraising rule of thumb has been broken (more like shattered) by my good friend Peter Wylie who provides some incredible data and insights on the CoolData blog. I was fortunate enough to receive an early look at the data, so I have had some time to ponder the implications. There is a wealth of data to explore, but here is the chart that really caught my eye:   This means that 1/10th of 1% of alumni donors to this school account for 60% of all giving (the top 1% represented nearly 96%). And Peter only looked at alums who gave. If he had factored in non-donor alums then the number would be even more dramatic if that is even possible. Before I continue I want to tip my hat to the amazing donors who are willing to underwrite such a large percentage of an institution's needs. I also want to say "well done!" to the fundraisers who worked with these philanthropists,...
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Behind the Scores – The Untold Story of Data

by David LawsonNo Comments
APRA members — Register for the Upcoming Online Solutions Showcase Webinar May 8: Behind the Scores – The Untold Story of Data Level: Intermediate Time: 1:00pm – 2:00pm EST, 12:00pm – 1:00 pm CST, 11:00am – 12:00pm MST, 10:00am – 11:00am PST Speakers: David M. Lawson, Partner, TrueGivers, LLC, and Melissa Kwilosz, Assistant Vice President for Strategic Reporting and Analytics, Arizona State University Foundation Track: Prospect Identification This webinar will take you behind the scores where you will discover invaluable intelligence about your prospect's capacity, affinity, and philanthropic propensity.  David Lawson, a Partner with TrueGivers, LLC, will show you  how to identify and qualify prospects using over 200 data elements including home equity, household economic stability, discretionary income, buying behavior, lifestyle, personal interests, and philanthropic activities.  Melissa Kwilosz, Assistant Vice President for Strategic Reporting and Analytics at the Arizona State University Foundation will discuss how she has used the data to not only find prospects missed by traditional wealth screening, but also to better match the interests of their constituents with ASU's programs and projects. ...
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Desperately Seeking Mathematicians

by LoriNo Comments
It warmed my heart (and it was extremely cold here this a.m., in FLORIDA, so I needed that warmth) to hear a piece on NPR regarding math degrees and BIG DATA. Reportedly, mathematicians can make sense of this data for businesses. No doubt this is true, and “intense curiosity to understand what’s behind the data is a common trait amongst such mathematicians.” I would argue people with BIG LOVE of research (like us – that is, a love of prospect research and data mining) all have this trait as well, with or without math degrees. How many nonprofits and higher ed foundations look for (and hire) mathematicians? Perhaps you should share this NPR story with your HR department, to adjust the requirements for certain development positions. Hey, I’m not suggesting you stop hiring those of us with library science, information studies, history, and/or English degrees. Read on and see why math majors should be included, too. McKinsey released their results of...
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