Cost-of-Fundraising is the Kryptonite of Philanthropy
When the conversation turns to cost-of-fundraising I can almost hear the collective sigh of missions across the globe. It is a knowing sigh, one that understands when the focus is on quantitative measures, the qualitative aspects of missions suffer.
The cost-of-fundraising madness is truly the kryptonite of philanthropy. It turns the mission from a bold and daring venture into a meek shadow which only comes to life as a photo in direct mail or a website surrounded by copy extolling the virtue of how little was spent to send the photo or to receive an online donation.
If you have been reading this blog lately you know I’m on a bit of a rant about the need to move away from the transaction-based culture of giving to a mission-based culture of philanthropy. Making this move will require that cost-of-fundraising be encased in lead and buried in the cave with other ideas which seemed good at the time, but not so much on...