Donor Retention – All You Need Is Love

by David LawsonNo Comments
At some point during the 9 WOW Institutes I was a part of my great friend and colleague Jay Goulart would say, “It’s all about the love.” A lot happened during those 4 day-experiences in beautiful Henniker, New Hampshire, but when all was said and done it really did come down to love; loving your donors; loving your mission; loving what you do; and equally important is for you and your team to love being at your organization. If you nailed the love, then you had the opportunity to create a culture of philanthropy that turns donors into lovers of your mission. But how do you measure love? Is it money? Time? Those certainly can be indicators of commitment, but people can, and do, give of their time and treasure without so much as a smile on their faces. Rather than love, fundraisers can use guilt, peer-pressure, or a sense of obligation. Do any of those warm your heart? There are a number...
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Creating a Culture of Philanthropy by Being Mission-Centered

by David LawsonNo Comments
A lot of ink – real and digital – has been expended on the topic of being donor-centered. After all the conferences, white-papers, books, and blog posts it boiled down to a simple message – listen to your donors and respect their individuality. This certainly seemed like sound advice which dovetailed beautifully with increasing the level (and quality) of stewardship in the fundraising process. Unfortunately as the idea of being donor-centered gained popularity, the level of donor retention fell. What happened? I got a clue a few years ago while presenting at the WOW Institute, an experiential conference of which I was part for a number of years. A well-known philanthropist, who was speaking about his experiences as a donor, commented that he did not want organizations to be donor-centered – he wanted them to be mission-centered. His comment got me thinking about how the donor-centered philosophy was part of a culture of giving where everything revolved around either asking for money or...
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Director of Mission Advancement

by Lori1 Comment
Like a lot of you, I subscribe to numerous listservs serving the nonprofit space. Advance-L, PRSPCT-L (and yes, every time I type that, I do sing it –in my head – to the tune of that Aretha classic), CFRNET, FUNDSVCS – the list goes on and on. And of course with Twitter, I have created my own listserv of sorts – following (including Twitter lists others have created) other Tweeps with similar interests to my own. One aspect of listservs which intrigues me is the title contained in the posting – not the subject title, but the poster’s job title. This morning, someone posted with a question regarding database conversion and whether or not anyone had a calendar of events or a checklist of tasks they had found to be helpful in the process.  This person’s title? Director of Mission Advancement & Donor Stewardship. I absolutely LOVE the insertion of the word mission before the word advancement. David and I (along...
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